Following the announcement of Joe Robinson, Founder of Joe Freshgoods, being named Creative Director of New Balance’s Conversations Amongst Us collection, the first campaign starring Storm Reid and Kawhi Leonard is launching in May 2022. For this collection, Robinson directly collaborated with an all-Black product team (The Black Soles) at New Balance, headlined by Jordan Johnson and Kevin Trotman, to drive forward an intentionally designed collection.
The capsule features lifestyle sneakers like the 2002R and a reiterated 550, as well as apparel designed by the all-Black product team at New Balance. The ever popular 550 model features ‘Conversations Amongst Us’ branding on the tongue label and sockliner, while the 2002R model features Ripstop and suede underlays representing the ability to recover quickly from troubling situations.
In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes.
Joe Robinson, Creative Director of Conversations Amongst Us
This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.
The Conversations Amongst Us collection by New Balance releases at BSTN in early May, 2022. While the apparel collection is already available, the limited-edition 550 will release at a later date (tbd.).
The New Balance 2002R ‘Conversations Amongst Us’ releases on Friday, May 13th, at BSTN. For your chance to purchase a pair, make sure to enter the BSTN Raffle before Thursday, May 12th, at 3 pm CEST via the button below!
