On May 12th, New Balance is celebrating “Grey Day”—a day that pays homage to the brand’s enduring legacy in the color grey. Joining in the festivities, premium sportswear retailer BSTN debuts a ‘Grey Day’ colorway of the New Balance 550 on the feet of FC Bayern Munich and Senegal international forward Sadio Mané. The runner-up in the 2022 Ballon D’or introduces a new version of the retro basketball silhouette that perfectly illustrates the spirit of the occasion: No fuss, no frill. Just a clean colorway, ready to become an instant classic.
For ‘Grey Day’, New Balance also debuts a bespoke ‘Moon Daze’ collection – among other releases – that includes sophisticated and timeless takes on four classics: The aforementioned 550 drops alongside a 580, 9060, and Fresh Foam x More Trail v3. As the name suggests, all four silhouettes feature designs that put the spotlight on the color grey and its unlimited versatility.
The relationship between New Balance and the color grey dates back all the way to the late 1970s, when the company introduced a series of shoes for urban runners whose white sneakers held up poorly in city conditions. While the grey suede was originally introduced to reinforce durability and match the color of asphalt, it has become a lifestyle staple for New Balance that evolved into a key component of the brand’s identity.
Grey day celebrates that special relationship between New Balance and the color grey, highlighting the emblematic role it plays in the brand’s history as well as its future.
