Having inked one of the richest sneaker contracts in history, Zion Williamson publicly — and quite media-effectively — promised Jordan Brand to shock the world and asked them to trust him. Obviously, they do. So much so that the highly touted phenom will be asked to carry the torch for the Jumpman’s flagship performance model right from the beginning of his rookie NBA season.
Unquestionably the most iconic sneaker line in history, the yearly release of the latest Air Jordan constitutes a status update for both, the latest technological advancements coming out of the Jumpman’s innovation kitchen as well as the face of the brand chosen to carry on the series’ legacy. Judging from the shoe’s introduction in New York City, the Air Jordan XXXIV and Zion are looking to start the latest chapter with a bang:
The thirty-four weighs in as one of the lightest Air Jordans to date, stripping the shoe’s components down to the bare minimum of what’s essential to perform on the court. The most striking feature of the sneaker is the eye-catching Eclipse plate that delivers stability while also encapsulating a custom Zoom Air cushioning unit.
The first edition of the Air Jordan XXXIV in Blue Void/Metallic Silver and Green Glow will be available from the BSTN online shop starting September 25th.
