Regardless of the role you know Rich Paul from – basketball agent, successful CEO, game changer – at his core, he has always remained a kid who loved the game. Therefore, his ‘Forever Yours’ concept features a mix of rich purple tones, deep navy blue, and soft cream white. This playful execution of romantic imagery celebrates taking this youthful, almost reckless approach to the object of your affection, whether it’s the game, or the one.
This collaborative pack is headlined by Paul’s second take on the New Balance 550, combining elevated material construction with a palette of purple, pink, and navy blue. For this limited edition, the leather upper of the classic basketball silhouette is swapped out for suede, rendered in a soft yet striking shade of purple, matching the toned-down yet distinct aesthetic of the accompanying apparel pieces.
Throughout the collection, an embroidered monogram ‘RP’ logo, intertwined with a decorative rose, ties back to the unwavering love for the game.
The Rick Paul x New Balance collection drops on Friday, July 14th, at BSTN. Pick up your favorite pieces from the apparel capsule or join the raffle for your chance to purchase the NB 550 via the respective buttons below!
