Album sales reaching tens of millions. Sold out arenas all around the globe. An indelible imprint left on the worlds of Latin music and contemporary street culture and fashion alike. Anything but par for the course for the Prince of Reggaeton.
J Balvin, however, makes it all look as easy as one, two, three. Or, as a certified Air Jordan aficionado, make that I, II, III. After bringing his characteristic style to the first two signature silhouettes, it’s only right that the next J Balvin design graces the iconic Air Jordan III.
For his third Jumpman collaboration, Balvin pays homage to his hometown of Medellín with a head-turning creation that blends a smooth sail-colored upper with different shades of yellow all the way to deep purple, representing a sunset in the Colombian city, on the three’s heel tab and the latter part of the outsole.
The Air Jordan III x J Balvin ‘Medellín Sunset’ and the matching apparel collection releases at BSTN on Saturday, September 23rd. For your chance to purchase a pair, make sure to enter the BSTN Raffle before Friday, September 22nd, at 3 pm CEST via the button below!
