After a two-letter car manufacturer put ‘das’ in auto and the German national football team has put ‘die’ in Mannschaft (at some tournaments more so than others), now the term fashion killer gets its own definite article in German: “Fashion Killer, der” is brought to you by none other than Thomas Müller.
Starring in “the fashion shoot you didn’t know you needed”, to quote adidas, the unlikely fashionista models the DFB’s new retro collection – and pulls it off like only Müller could: First and foremost known for wearing his heart on his sleeves, not designers (or anything vaguely considered ‘fashion’), the whole shoot breathes the mischievous spirit that made the player an icon and and off the pitch:
Delivering cowboy core – but with more ‘cowboy’ than ‘core’ – and college kid style (with an emphasis on ‘kid’) the Bavarian not only plays on fashion editorials and their obsession with unexpected pairings. By approaching the fashion world with a light-hearted wink, he first and foremost serves as the perfect reminder of what fashion can be though: fun.
The adidas DFB retro collection is available on BSTN now. Pick your favorite piece via the button below!
