G-SHOCK has partnered with British rapper Central Cee, uniting two forces known for rising to international acclaim and building a name for themselves. As part of the partnership, the label is set to introduce a curated collection of upcoming and hero timepieces.
I’m looking forward to working with G-SHOCK. I’ve been wearing them since I was a kid, so it just made sense. I love the brand. It relates. It’s a perfect fit.
Central Cee
Kicking off the partnership is the reveal of the all-new GM-2110 timepiece collection, featuring a metal octagonal bezel, sophisticated stainless steel metal band, and multiple colored dial options that effortlessly combining style and function. Several iconic and favourite models also take the spotlight, including an iteration of Central Cee’s favourite, the classic DW-6900U.
The initial drop, featuring four timepieces in total, releases at BSTN on Thursday, September 26th. Pick up your favorite via the button below!
