Last Friday, in anticipation of the final NFL London Game of 2024, BSTN and Fanatics teamed up to host ‘The Art of Winning’, a dedicated community event featuring the custom creations of London-based artist Hard In The Paint at the BSTN flagship store in Brixton.
While the original artworks, painted on authentic Patriots and Jaguars jerseys, were on display, limited-edition replica jerseys featuring print versions of the artist’s hand-painted graphics made their debut at the event, creating sought-after pieces of memorabilia that blend football and street culture.
In addition, ‘Extra Point’, an on-location panel talk, hosted by Aaron Sanders and featuring DJ Chux, back-to-back ELF champion Glen Toonga, and Jermaine Bates (Hard In The Paint), explored the multi-faceted relationship between sports, streetwear, and the culture that surrounds them.
Thank you to our London Fam and the panelists as well as to our friends at Fanatics, and the NFL for a great night leading up to Sunday’s game!
