For Jordan, the legacy left by the G.O.A.T. himself will always serve as an inspiration. But the Jumpman stands for more than that. Much more, actually. As the current Unite campaign proves, the story’s far from over.
Narrated by DJ Khaled, the one-minute video is a quick rapid-fire reminder how far the Jordan Brand family extends beyond the man, it was originally named after. To co-sign this statement, the Jumpman brings out various friends and family members, a horde of heavy-hitters that’s not short of a-listers :
Virgil Abloh, Carmelo Anthony, Mookie Betts, Luka Dončić, Billie Eilish, Blake Griffin, Aleali May, Rui Hachimura, Jim Harbaugh, Harlem Children’s Zone, Spike Lee, Les Twins, Tyrann Mathieu, Maya Moore, Kylian Mbappé, Nas, Chris Paul, Kia Nurse, Paris Saint-Germain F.C., Travis Scott, Nigel Sylvester, Teyana Taylor, Jayson Tatum, Michael Thomas, Kemba Walker, Russell Westbrook and Zion Williamson.
From the latest retro releases to brand new silhouettes at the cutting-edge of technology, BSTN is proud to provide the finest selection of Jordan footwear as well as apparel, as the legacy continues.
