When industry powerhouses Nike and Atmos teamed up to bring back not one but two of the most iconic silhouettes of all time in 2017, BSTN was put on the spot. Having already created a reputation for going big on release day, the natural progression was to go huge. So go huge we did. BSTN went beyond the ordinary window display by creating an entirely new storefront, completely covering up the Munich-based shop with the collaboration’s characteristic turquoise and elephant print. The accompanying campaign featured German international and world champion Jérome Bôateng showing off a friends and family exclusive line of matching NSW apparel built on BSTN’s core principle “Feed fam, fuck fame!”.
