Nike ACG is back this winter with a new apparel collection and two shoe installments.
While aligned with NIKE, Inc.’s Move to Zero journey toward zero carbon and zero waste to help protect the future of sport, ACG’s Holiday 2020 apparel collection still delivers style and functionality. And with 85 percent of the latest Nike ACG apparel collection containing more than 90 percent recycled content, the goal is not simply new gear. Rather, the aim is to appreciate the outdoor surroundings and experience them while being conscious of the environment.
“That balance between performance and sustainability is key to Nike ACG. Sustainability was our first filter for materials used in this collection, but we didn’t compromise the identity of ACG style and attitude; wearers can continue to be protected from the elements when exploring awe-inspiring nature, or even wear the apparel beyond a weekend in the outdoors.”
Nur Abbas, Nike Design Director, ACG Apparel
The latest collection is designed as a versatile layering system, and its inspiration is derived from Smith Rock — a volcanic structure located in central Oregon and a few hours’ drive from Nike’s World Headquarters. All the pieces are named after Smith Rock’s trails, and rock shadings from the area served as graphic inspiration.
The Nike ACG Holiday 2020 Collection includes two sneakers and a range of apparel and releases at BSTN on Thursday, November 19th, 09:00 CET / 4 AM ET. Click the button below to see the entire collection.
