As the first Gen-Z athlete in Jordan Brand’s history, Zion Williamson is set to release his first signature shoe in only his second NBA season. But with a name as unique as his powerful yet explosive on-court skills, Zion – and the all-new Air Jordan Zion 1 on his feet – are an absolute no-brainer for the Jumpman.
“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor. But when we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the “Z” made perfect sense to us,” says Vianney de Montgolfier, Senior Footwear Designer, Jordan Sport. “It’s maybe the most distinguishable letter in the alphabet.” Just like Zion barelling to the basket through contact, there’s nothing else like it.
The white and black colorway is important to me. Growing up, I was taught that your home base is your foundation. Whether it’s your family or your brothers, you need a solid base to start from, and that’s what the white and black colorway represents for me. If you can master the simple things, your potential is limitless.
Zion Williamson
On the hardwood floor and away from the court, Zion possesses the perfect blend of out of this world and down to earth. His global popularity paired with his unique on-court prowess make Williamson the perfect choice to continue carrying the torch of Jordan signature athletes. And the first chapter of his journey starts right now!
The introductory black and white colorway of the Air Jordan Zion 1 releases at BSTN on Friday, April 30th. Grab your pair via the button below!
