While Fred Perry‘s Laurel wreath has been a symbol of belonging amongst progressive subcultures for a long time already, ranging from Jamaican rude boys to the U.K. club scene alike, the brand in return takes inspiration from these very scenes as well: Fred Perry‘s “Night Tales” series is a celebration of nightlife and subculture around the world.
A follow up to the BSTN’s chapter within the Night Tales saga, the Always Ready editorial takes a more playful page out of the book on getting ready. The accompanying campaign video invites the viewers along for a journey from BSTN’s hometown of Munich to London, for a meeting with a very special guest of honor.
While there is a certain joy or even something ritualistic in the process of getting ready, whether it’s for a night out or any other any other occasion of merit, with a timeless piece like the iconic Fred Perry shirt in your rotation, there is also the knowledge that if you’re always ready, you never have to get ready.
The latest edition of the Fred Perry Shirt releases at BSTN on Monday, July 22nd. Pick up your favorite styles via the button below!
