BSTN Brand is channeling its ubiquitous appreciation for the game of basketball into a series of elevated home & living accessories, produced by Sula. Inspired by the cross-cultural love for the game, custom designs by Romanian born contemporary artist Saddo grace a series of Sula staples from cushions and trays to hand-tufted rugs.
Headlined by creative director Nadja Stäubli, Sula specializes in premium quality rugs, textiles, furniture, and home decoration. Working with international experts, the Swiss design studio utilizes cutting-edge technologies and the powerful legacy of craftsmanship to bring BSTN Brand’s basketball DNA to its signature pieces.
BOUND BY BALL
BSTN Brand’s inaugural foray into the design of premium home and living pieces is influenced heavily by its relationship with the game of basketball and the label’s appreciation for where the sport has taken it. Team play, open-mindedness, competition, and the unification of cultures through sports – all values inherent to the game itself – are expressed in the contemporary artworks created by Saddo for this limited-edition collection.
A key design of the collection, the huddle – an epitome of the bond between players as well as a metaphor for a bigger picture – is found on multiple pieces across the collaborative capsule. It is accompanied by additional nostalgic basketball objects with universal heritage, channeled through Saddo’s iconic imagery on blankets, pillows, rugs, trays of various sizes, made by hand-picked manufacturers from across the globe, skillfully curated by Sula.
The distinct imagery is also found on one of the standout pieces of the collection, a head-turning college jacket by BSTN Brand x Schott. An American original since 1913, Schott has become synonymous with authentic products made in the United States. The label’s embodiment of honest value in quality, durability and craftsmanship is on full display on this decked out varsity jacket.
BSTN Brand’s capsule collection of elevated home & living accessories, produced by Sula, releases on Saturday, April 1st, exclusively at BSTN.com and the BSTN stores in Munich, Hamburg, and London.
The campaign for the BSTN Brand Home & Living collection produced by Sula is starring London-based recording artist Sam Wise.
