Your go-to premium sportswear retailer has teamed up with a veteran of the fashion industry, uniting basketball culture with the colorful world of Pantone. The two brands connect to produce a limited-edition lineup of must-haves from BSTN’s premium sportswear essentials dyed in a playoff-ready selection of unique Pantone colors.
With basketball deeply rooted in BSTN’s DNA, the pack is heavily inspired by athletic designs and premium quality materials, allowing an effortless everyday wear and all-day comfort. The first of two collaborative capsule collections from BSTN and Pantone contains mostly monochrome designs for sportswear staples including hoodies, two different t-shirt designs, sweat shorts, and caps. Each style is available in several off-season approved colorways.
The inaugural BSTN with Pantone line releases on Friday, August 6th, exclusively at BSTN, with a second drop scheduled for early Fall 2021.
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
