Heron Preston has joined Calvin Klein as a creative consultant to create a collaborative collection of pieces that are essential, but not generic. The pack focuses on some of the most characteristic and iconic pieces of the CK line: the underwear and the quintessential white shirt, remaining firmly within the guardrails of what is essential – no more, no less.
Heron Preston for Calvin Klein embodies CK ideals like what is essential, what is necessary, in a new collection defined by understated yet obsessive detail. Uncommon, yet universal. The capsule collection is inspired by traditions of utility and performance, drawing attention to some of the most trusted wardrobe staples.
When you come from streetwear and skateboarding, with my background, the t-shirt is something you start designing first and is what you’ve got to do best. It’s like social currency for us.
Heron Preston
As the elaborate campaign imagery shows, the collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people, including all-time legend Nas, Ashley Graham, Lil Uzi Vert, and Jordan Alexander, among others.
Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new. It is all about using familiar things in unfamiliar ways, bringing staples from Calvin Klein to the forefront and interpreting its brand history through a modern perspective.
The collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic-free.
The Heron Preston for Calvin Klein capsule collection releases at BSTN on Friday, April 23rd. Secure your favorite piece via the button below!
