In addition to this year’s original Grey Day release, New Balance has now followed up with a special MADE in USA capsule which outfits the 990v4, 990v6, 996, and 998, in grey hues.
While the May release included a “Moon Daze” collection that featured newly-designed grey versions of four classic New Balance, this latest drop is made up entirely of MADE in USA styles. This highly sought-after category of NB shoes have been manufactured in the U.S. for more than 75 years and are part of a premium collection that contains a domestic value of 70% or greater.
To New Balance, the color grey represents a history of innovation and serves as a global symbol of style – it is emblematic our unique path forward. Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style, and celebrate the design innovation that continues to propel us into the future.
Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance
The MADE in USA capsule of New Balance’ Grey Day 2023 release drops at BSTN on Friday, June 9th. Pick up your favorite pair via the button below!
