Celebrating heritage while looking to the future, the Reebok LTD Premier Road Ultra fuses a blend of archival materials and textures with reimagined design elements. Part of the pinnacle collection by Reebok LTD, the iconic sports culture brand’s premium branch, the pair pays homage to the legacy of the Premier Running line from Reebok:
And while Reebok’s aforementioned high performance line left an undeniable mark on the running scene in the mid-to-late aughts, the Reebok LTD Premier Road Ultra comes finessed by Italian craftmanship this time around, deeply entrenched in streetwear history.
The accompanying Editorial celebrates the 2000s aesthetic of the Premier Road Ultra by expanding Y2K vibes via eye-catching split screen artworks à la Hype Williams, reminiscent of the days when the uber-music video director’s hip hop masterpieces kept us glued to our TV screens.
Available as an exclusive prerelease, the Reebok LTD Premier Road Ultra in the ‘Soft Pink’ colorway releases at BSTN on Saturday, June 29th. Pick up your pair via the button below!
