Known for its timeless elegance and a penchant for natural materials, Scandinavian style harmoniously blends functionality, minimalism and impeccable craftmanship. And while we don’t know whether it’s rooted in the region’s rich cultural heritage, the (ever-changing) weather or a sense for sustainability, the distinctive aesthetic known as „Scandi style“ has been synonymous with understated elegance for a long time already.
For your inspiration and just in time for summer, this editorial celebrates clean lines, subdued (and bolder) color palettes and effortless chic with five hand-picked ensembles featuring some of BSTN’s finest Scandinavian brands:
Pops of Color
Long gone are the days when Scandinavian style was exclusively associated with understated essentials in shades of grey or dark blue. Vibrant colors and conspicuous patterns are everywhere these days as well, as proven by Danish label Stine Goya and its rich exploration of colors and prints.
And colorful statement pieces can effortlessly get combined with the aforementioned simple basics too: Either with subtle basics serving as the perfect canvas for a pop of color on top – or by simply donning the basics itself in vivid hues.
SHOP THE KEY PIECES:
Effortless & Timeless
A penchant for practicality and mobility is undeniable in Scandinavian style, but that doesn’t mean that it can’t harmoniously coexist with elegance – there just has to be a certain freedom of movement. Or in other words: As long as you can ride a bycicle and still look dressed-up, it’s all good.
Being able to quickly throw on an outfit doesn‘t hurt too, so ensembles like a matching shirt and pants help that cause, and so do no-brainer combinations like jeans and a blazer (or bomber, or both). Copenhagen-based label Baum und Pferdgarten offers all of the above, which is not surprising given Denmark’s reputation as one the most bycycle-friendly countries in the world.
SHOP THE KEY PIECES:
- Baum und Pferdgarten ‘Majken’ Shirt
- Baum und Pferdgarten ‘Nibal’ Pant
- Ganni ‘Recycled Tech Festival’ Bag
- Baum und Pferdgarten ‘Bexley’ Bomber Blazer
- Baum und Pferdgarten ‘Nachi’ Jeans
Subtle Classics
Another cornerstones of Scandinavian aesthetic is its nonchalant casualness, but paired with a sensitivity to details. We’re talking relaxed looks, even at more formal occasions.
Combining a more casual piece like cargo pants, but in premium quality, with a subtle vest is one example for comfort chic and once again you can count on a Danish brand – Samsøe and Samsøe in this case – to deliver the key piece for authentic Scandi style.
SHOP THE KEY PIECES:
