If you think about it: The one thing that an archive in and of itself never truly is … is complete. Not only is it supposed to expand as the collection grows, but also, and maybe more importantly, it serves the purpose of preserving memories over time. A timeless task really.
So at its core, an archive will always be about connecting the future additions to their heritage. Each component becomes a chapter within a bigger story. Tasked with highlighting the next chapter of Tommy Hilfiger’s modern Americana fashion, BSTN decided to bring this abstract approach into the real world by way of the Archive Editorial.
The ‘Collection’ by Tommy Hilfiger is now available at BSTN!
