TRAVIS SCOTT x JORDAN I

Recap of our Rodeo Rumble in proud partnership with Jordan Brand

While “Go big or go home“ may have always been the approach at BSTN when it comes to turning the releases of highly-sought-after sneakers into community events, the celebration of Travis Scott’s rendition of the Air Jordan I may very well have escalated things to a new level. Crowds literally lined up all around the block of the event location decked out to the max with specially made BSTN x Cactus Jack decor. As part of the revolutionary new concept, competitions like pop-a-shot and bull riding were held to determine who among the thousands of attendees would be able to take home the uber-coveted jays.

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