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Before Daily Paper became a brand, it started as a personal blog in 2008, run by three friends from Amsterdam: The blog covered everything from fashion to music and African influence that Abderrahmane Trabsini, Jefferson Osei and Hussein Suleiman liked. It was met with success, so was their first run of accompanying merch, and here we are with one of the most recognizable brands around:
Fueled by the rich heritage of African culture, intertwined with contemporary cuts, the colors, prints, and designs of Daily Paper stand out like the spears in the brand’s Massai shield logo. Thanks to this fresh new offer to streetwear culture, the brand cultivated a loyal worldwide following and got even more popular through high-profile collaborations including Virgil Abloh’s Off-White and Puma.
Here at BSTN, you can find a wide range of Daily Paper’s mens and womenswear collections, offering highlight pieces including jackets, sweaters and tees, swimwear, bags and more.
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