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The history of Puma begins with two brothers and a talent for making sports performance shoes. In 1924, Rudolf and Adolf Dassler founded the ‘Gebrüder Dassler Schuhfabrik‘ in their hometown Herzogenaurach, Germany - not knowing that they just placed the foundation for today’s “world capital of athletic shoes”. Many years later, in 1948, Rudolf Dassler separated his own company from his brother’s business and founded Puma.
From that point Puma quickly began to make its mark on the world of sports, creating innovative and high quality products and sponsoring athletes from Pelé to Usain Bolt. The brand is well known for high-profile collaborations with superstars like Rihanna, Dua Lipa or a certain Jay-Z, whose love for the brand doesn't stop at Puma references in his lyrics or music videos either: The rapper also serves as Puma's Creative Director for basketball. And that's just a small portion of famous names that worked with the brand.
Popular on the streets since 1968, the Puma ‘Suede‘ and classic ’VTG‘ sneakers still gain more and more fans with their simple, minimalistic design, while the new models showcase Puma’s never-stopping striving for innovation. Together with an apparel section including jackets, pants, tops and more – the label offers a lot to choose from.
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