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Nike has been a forerunner in sportswear ever since Bill Bowerman and Phil Knight created the brand in 1971, named after the greek goddess of victory. And victory was theirs soon – thanks to novelties like the “Waffle Trainer“ with its name-giving soles that were inspired by an old waffle-iron and helped athletes to grip running tracks.
When Nike introduced the groundbreaking “Air“ technology in 1979 – that‘s chambers filled with compressed air in the midsole for flexibility and cushioning – the brand had already established itself as the innovative go-to brand for sports enthusiasts. Not only did it stand for superior performance, but also for fashion statements like the visible Air bubble – as seen in the Air Max 1, Air Max 90, Air Max Plus and other legendary silhouettes.
Talking of ‘legendary‘: The Beaverton, Oregon, based brand has the magic touch for spotting talent – Kobe Bryant, Serena Williams, Lebron James and Michael Jordan with his Jordan brand are just a few examples of the big Nike family.
Nike isn’t just worn by the greatest athletes of our time though. Let’s quote Bill Bowerman here: „If you have a body, you’re an athlete.“ So count on Nike to supply you with sports and lifestyle apparel from shorts, tees and jerseys all the way to the Nike ACG line, which provides extreme sports fanatics with the matching gear for as snowboarding or mountain biking. And of course you can find the one thing that started everything for Nike here at BSTN too: High quality footwear – from sneakers to sandals.
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