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What do Kawhi Leonard, Jürgen Klopp and Trayvon Bromell all have in common? They all wear shoes by New Balance, the American shoe manufacturer known for its outstanding comfort and quality.
Founded in Boston in 1906 by orthopedic expert William J. Riley, his dedication to the shoes’ perfect fit helped the brand to quickly develop a loyal following among sports enthusiasts. Until this day, New Balance is well-known for premium sports shoes and apparel as well as streetwear and lifestyle attire – ranging from shorts, tees, hoodies up to socks and windbreakers – whose high quality approach has made New Balance one of the most popular shoe manufacturers in the world.
With models like the New Balance 990 and the New Balance 920 from their popular MADE IN USA or MADE IN UK lines, the brand continues to showcase authentic craftsmanship and sustainability through premium long-lasting items. And with Teddy Santis, founder of Aimé Leon Dore, as new creative director of Made IN USA since 2021, it’s a safe bet that heritage lovers can look forward to more treasures from New Balance’s archives being revived: That’s where Santis found the New Balance 550 silhouette which turned from ‘almost lost in the archives’ to fan favorite in a heartbeat.
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